The Main Success Factors of Smart Branding: A Systematic Literature Review

Mashudah Sabilaturrizqi; Tony Dwi Susanto

doi:10.29040/ijcis.v5i4.202

The Main Success Factors of Smart Branding: A Systematic Literature Review

Mashudah Sabilaturrizqi, Tony Dwi Susanto

Abstract

Many countries around the world have now adopted smart branding. However, the implementation of smart branding in some cities still has obstacles or challenges. This paper aims to contribute to formulating a conceptual model for smart branding. A literature review from 2017 to 2024 used the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-analyses) method to examine the term smart branding. From the literature review, ten dominant factors influence the success of smart branding, namely government support, creativity and innovation, the power of social media, stakeholders involvement, city residents, culture, economic development, technology advances, tourism development goals, and efficient public transport. These findings enrich the theoretical exploration of smart branding.

Full Text:

PDF

References

A. Lucarelli and P. Olof Berg, “City branding: A state-of-the-art review of the research domain,” J. Place Manag. Dev., vol. 4, no. 1, pp. 9–27, 2011, doi: 10.1108/17538331111117133.

A. Lucarelli, “Place branding as urban policy: the (im)political place branding,” Cities, vol. 80, no. July, pp. 12–21, 2018, doi: 10.1016/j.cities.2017.08.004.

W. Ma, M. de Jong, M. de Bruijne, and D. Schraven, “Economic city branding and stakeholder involvement in China: Attempt of a medium-sized city to trigger industrial transformation,” Cities, vol. 105, no. April, p. 102754, 2020, doi: 10.1016/j.cities.2020.102754.

H. Lu, M. de Jong, S. Yun, and M. Zhao, “The multi-level governance of formulating regional brand identities: Evidence from three Mega City Regions in China,” Cities, vol. 100, no. February, p. 102668, 2020, doi: 10.1016/j.cities.2020.102668.

A. V. Anttiroiko, “The political economy of city branding,” Polit. Econ. City Brand., no. February, pp. 1–203, 2014, doi: 10.4324/9780203782187.

W. Belabas, J. Eshuis, and P. Scholten, “Branding diversity in Amsterdam and Rotterdam: how political discourses and marketing logic pushes migration-related diversity to the background in place brands,” J. Eur. Plan. Stud., pp. 1–25, 2020, [Online]. Available: http://hdl.handle.net/1765/122231

S. Ojo, “Interrogating place brand – a case of two cities,” Qual. Mark. Res., vol. 23, no. 4, pp. 907–932, 2020, doi: 10.1108/QMR-11-2017-0151.

A. Deffner, N. Karachalis, E. Psatha, T. Metaxas, and K. Sirakoulis, “City marketing and planning in two Greek cities: plurality or constraints?,” Eur. Plan. Stud., vol. 28, no. 7, pp. 1333–1354, 2020, doi: 10.1080/09654313.2019.1701291.

D. Parks and H. Rohracher, “From sustainable to smart: Re-branding or re-assembling urban energy infrastructure?,” Geoforum, vol. 100, no. February, pp. 51–59, 2019, doi: 10.1016/j.geoforum.2019.02.012.

A. Soltani, J. Pieters, J. Young, and Z. Sun, “Exploring city branding strategies and their impacts on local tourism success, the case study of Kumamoto Prefecture, Japan,” Asia Pacific J. Tour. Res., vol. 23, no. 2, pp. 158–169, 2018, doi: 10.1080/10941665.2017.1410195.

Y. M. Joo and B. Seo, “Transformative city branding for policy change: The case of Seoul’s participatory branding,” Environ. Plan. C Polit. Sp., vol. 36, no. 2, pp. 239–257, 2018, doi: 10.1177/2399654417707526.

D. Absari, A. Djunaidy, and T. D. Susanto, “A Systematic Review of Indonesia’s Heritage Tourism in Perspective of Smart Tourism Conceptual Model,” INTENSIF J. Ilm. Penelit. dan Penerapan Teknol. Sist. Inf., vol. 7, no. 1, pp. 134–145, 2023, doi: 10.29407/intensif.v7i1.18889.

K. P. dan E. Kreatif, “Statistik Kunjungan Wisatawan Mancanegara 2021,” 2021. https://kemenparekraf.go.id/statistik-wisatawan-mancanegara/Statistik-Kunjungan-Wisatawan-Mancanegara-2021

S. Intyaswono, E. Yulianto, and M. K. Mawardi, “Peran Strategi City Branding Kota Batu dalam Trend Peningkatan Kunjungan Wisatawan Mancanegara,” J. Adm. Bisnis, vol. 30, no. 1, pp. 65–73, 2016, [Online]. Available: administrasibisnis.studentjournal.ub.ac.id%0A

P. Studi, I. Komunikasi, F. Komunikasi, and I. Oleh, “Strategi City Branding Kota Surakarta Melalui Instagram @agendasolo Disusun sebagai salah satu syarat menyelesaikan Program Studi Strata I pada,” 2016.

A. Susanto, “PELAKSANAAN SMART BRANDING MELALUI MANAJEMEN PARIWISATA DALAM UPAYA PENINGKATAN PARIWISATA DI KOTA SEMARANG,” J. Ilm. Indones., vol. 6, no. 2, pp. 1308–1320, 2021.

D. J. A. INFORMATIKA, Buku Panduan Penyusunan Masterplan Smart City 2021 Gerakan Menuju Smart City. 2021.

K. Hafeez, P. Foroudi, K. Dinnie, B. Nguyen, and S. K. Parahoo, “The role of place branding and image in the development of sectoral clusters: The case of Dubai,” J. Brand Manag., vol. 23, no. 4, pp. 383–402, 2016, doi: 10.1057/bm.2016.18.

H. Sameh, H. Abd El-Aziz, and N. Hefnawy, “Building a Successful City Branding Case Study: Dubai,” J. Al-Azhar Univ. Eng. Sect., vol. 13, no. 48, pp. 1058–1065, 2018, doi: 10.21608/auej.2018.18949.

A. Alsayel, M. de Jong, and J. Fransen, “Can creative cities be inclusive too? How do Dubai, Amsterdam and Toronto navigate the tensions between creativity and inclusiveness in their adoption of city brands and policy initiatives?,” Cities, vol. 128, no. May, p. 103786, 2022, doi: 10.1016/j.cities.2022.103786.

Y. Liu, “Evolution and Enlightenment of City Brand Image Design of Seoul, Korea,” Proc. 7th Int. Conf. Arts, Des. Contemp. Educ. (ICADCE 2021), vol. 572, no. Icadce, pp. 507–511, 2021, doi: 10.2991/assehr.k.210813.085.

F. Al R, “City branding, Kuala Lumpur vs. Dubai; the tale of two cities,” Int. J. Bus. Manag. Res. “IJBMR,” vol. 10, no. 2, 2017.

M. Stephens Balakrishnan, “Dubai – a star in the east: A case study in strategic destination branding,” J. Place Manag. Dev., vol. 1, no. 1, pp. 62–91, 2008, doi: 10.1108/17538330810865345.

M. Kavaratzis, “Cities and their brands: Lessons from corporate branding,” Place Brand. Public Dipl., vol. 5, no. 1, pp. 26–37, 2009, doi: 10.1057/pb.2008.3.

K. Dinnie, “Improved Public Infrastructure and Sustainable Place Branding,” Int. Place Brand. Yearb. 2012, pp. 187–194, 2013, doi: 10.1057/9781137282552_14.

F. M. Go, “City branding: Theory and cases,” pp. 218–222, 2011.

M. J. Page et al., “PRISMA 2020 explanation and elaboration: Updated guidance and exemplars for reporting systematic reviews,” BMJ, vol. 372, 2021, doi: 10.1136/bmj.n160.

D. M. White and E. E. Marsh, “Content analysis: A flexible methodology,” Libr. Trends, vol. 55, pp. 22–45, 2006.

W. Wattanacharoensil, S. Kantamara, and K. Muangasame, “An investigation of the Kumamon and Sukjai mascots on destination branding,” J. Place Manag. Dev., vol. 14, no. 2, pp. 201–221, 2020, doi: 10.1108/JPMD-11-2019-0095.

C. S. Chan, M. Peters, and B. Pikkemaat, “Investigating visitors’ perception of smart city dimensions for city branding in Hong Kong,” Int. J. Tour. Cities, vol. 5, no. 4, pp. 620–638, 2019, doi: 10.1108/IJTC-07-2019-0101.

A. S. Hussein, “City branding and urban tourist revisit intention: The mediation role of city image and visitor satisfaction,” Int. J. Tour. Policy, vol. 10, no. 3, pp. 262–279, 2020, doi: 10.1504/IJTP.2020.111291.

D. Acuti, “Acuti , D , Mazzoli , V , Donvito , R and Chan , PYL ( 2018 ) An Instagram Content Analysis for City Branding in London and Florence . Journal of Global Fashion Downloaded from : https://e-space.mmu.ac.uk/620239/ Version : Accepted Version Publisher : Tay,” vol. 9, pp. 185–204, 2018.

Ö. Saraç, H. Pamukçu, Ş. Ulama, and O. Batman, “Students’ perception of city branding: The case of Kastamonu and Kastamonu University,” Turizam, vol. 23, no. 1, pp. 34–52, 2019, doi: 10.5937/turizam23-20881.

Q. Yang, H. Lu, C. Scoglio, M. de Jong, and D. Gruenbacher, “A network-based approach to model the development of city branding in China,” Comput. Environ. Urban Syst., vol. 72, no. September 2017, pp. 161–176, 2018, doi: 10.1016/j.compenvurbsys.2018.06.007.

B. Melović, S. Mitrović, and A. Djokaj, “City-Brand Building – From City Marketing To City Branding,” Зборник Радова Економског Факултета У Источном Сарајеву, vol. 1, no. 14, p. 51, 2017, doi: 10.7251/zrefis1714051m.

F. Lestari, M. Md Dali, and N. Che-Ha, “Branding the Capital City through Multi-Perspective Approach: The Case of ‘Enjoy Jakarta’ Campaign,” Int. J. Real Estate Stud., vol. 16, no. 2, pp. 54–67, 2022, doi: 10.11113/intrest.v16n2.209.

M. M. Kalantarzadeh and M. Fasli, “Branding Cities Through Medical Tourism,” Open House Int., vol. 43, no. 2, pp. 83–92, 2018, doi: 10.1108/OHI-02-2018-B0012.

H. Jebens, “The Influence of the Traditional Religion,” Pathways to Heaven, pp. 191–204, 2022, doi: 10.2307/j.ctv287sj2x.13.

T. Yang, M. Ye, P. Pei, Y. Shi, and H. Pan, “City branding evaluation as a tool for sustainable urban growth: A framework and lessons from the Yangtze River Delta Region,” Sustain., vol. 11, no. 16, 2019, doi: 10.3390/su11164281.

F. Moradi, Z. S. Saeideh Zarabadi, and H. Majedi, “An Explanation of City Branding Model in order to Promote City Competitiveness and Economic Growth by Using of F’ANP Model,” J. Urban Econ. Manag., vol. 6, no. 22, pp. 33–56, 2018, doi: 10.29252/iueam.6.22.33.

S. P. Putri, “The Role of Smart city to Improve The Success of Surabaya City branding Based on Government ’ s Perspective,” vol. 12, no. 2, pp. 460–470, 2023, doi: 10.31289/perspektif.v12i2.8876.

S. Elahi, “Investigating the Role of Vernacular Architecture as a Sustainable and Eco-Friendly Architecture in City Branding,” no. May, pp. 773–778, 2022, doi: 10.38027/iccaua2022en0080.

A. Miftahuddin, J. Raharj, and A. Chan, “CITY BRANDING AND ITS VARIABLES : THE EVIDENCE FROM INDONESIA,” vol. 34, no. 1, pp. 240–244, 2021, doi: 10.30892/gtg.34132-643.

A. ALZOUBY, B. OBEIDAT, and S. TANASH, “SIGNIFICANT DIMENSIONS IN THE PROCESS OF DETERMINING THE CITY BRANDING: CASE STUDY OF IRBID CITY, JORDAN,” Theor. Empir. Res. Urban Manag., vol. 18, no. 1, pp. 27–51, 2023.

C. Pasquinelli, M. Trunfio, N. Bellini, and S. Rossi, “Reimagining urban destinations : Adaptive and transformative city brand attributes and values in the pandemic crisis,” Cities, vol. 124, no. April 2021, p. 103621, 2022, doi: 10.1016/j.cities.2022.103621.

W. Ma, M. De Jong, T. Hoppe, and M. De Bruijne, “From city promotion via city marketing to city branding : Examining urban strategies in 23 Chinese cities,” Cities, vol. 116, no. August 2020, p. 103269, 2021, doi: 10.1016/j.cities.2021.103269.

I. S. Ramadhani and P. N. Indradjati, “Toward contemporary city branding in the digital era : conceptualizing the acceptability of city branding on social media,” no. 2016, 2022, doi: 10.1108/OHI-08-2022-0213.

L. R. Gonzalez and F. Gale, “Sustainable city branding narratives : a critical appraisal of processes and outcomes,” vol. 16, no. 1, pp. 20–44, 2023, doi: 10.1108/JPMD-09-2021-0093.

S. Kova, “Shaping city brand strategies based on the tourists ’ brand perception : report on Banja Luka main target groups,” vol. 6, no. 2, pp. 371–396, 2020, doi: 10.1108/IJTC-08-2018-0061.

DOI: https://doi.org/10.29040/ijcis.v5i4.202