Design of Promotional Media “Widji Kendal Batik”

Vici Tiara Anjarsari

Abstract

Batik Widji's production house is a Micro, Small and Medium Enterprise (UMKM) which was founded in 2011. Widji Astutik as the owner of Batik Widji currently produces many kinds of batik motifs and stamps. Batik owned by Mrs. Widji Astutik has a production house located on Jalan Sunan Abinawa, Lanji Village, Patebon District, Kendal Regency. Many people do not know about this Kendal original batik, because the media used to promote batik is not optimal and effective. To apply Widji's Batik Promotional Media Design, the design method used is to observe the research location by interviewing directly the owner of the Widji Batik production house. Data collection techniques include interviews, observation, and documentation. The analytical method used is using SWOT analysis and USP (Unique Selling Proposition). The promotional media used include the main media, namely Posters, Brochures, and Packaging. While the supporting media are X-Banners, Business Cards, and Mugs. The creative design concept is made with colorful and contemporary themes according to the target audience of young people and teenagers. This design is expected to be able to produce unique and interesting promotional media so that information about the product can be conveyed and accepted by the target audience.

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